South East Asia Hari Raya Campaign
- Campaign ideas - Campaign objectives - Audience targeting - Offering conditions & mechanism - Campaign road map - Media plan - Action plan - Creative & message strategies
S.A.M. Trade (Samtrade) is an award-winning Singapore broker presented in South-East Asia and China. It was founded in 2015 serving over 200,000 clients worldwide. The offerings include forex, commodities, crypto, and CFD trading. Copy-trading platform is developed.
South East Asia - Malaysia, Indonesia, Philippines, Vietnam & Thailand
The company wanted to encourage potential clients to try out its trading platform
Targeted South East Asia prospects with a highly localised sales campaign
Effectively promoted through highly restricted channels without violating policies
+ Formulated and implement highly localized marketing campaigns in SEA
+ Generated leads and revenue in the promotional region
+ Get leads to use the platform to spread word of mouth
+ Tracked and evaluated the performance
Formulated and executed a festive campaign to promote incentives on multiple communication tools and media.
Develop and execute the action plan & media plan.
Budget control and review.
Provided key insights and a metric-based evaluation of the entire campaign.
Tracked online performance and attributions using Google Tag Manager, Google Analytics, Google Search Console, and Facebook Pixel.
The key results
Campaigns in the SEA regions that generated 1000+ leads in a single month outperformed the benchmark CPL.
WOM was received based on widespread exposure on influential financial media