Case study:
Instagram revamp & growth - Zero yet 100
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Expertise
- Company Profile Audit - Competitor Research - Growth Hacking Plan & Strategy - Visual Communication Design - Content Marketing - Daily Operations - Performance evaluation and Optimization - Product shootings
Company background
Zero Yet 100 is an award-winning international skincare brand. Its physical and virtual presences across the globe including Ukraine, Macau, Taiwan, Singapore and Malaysia. The products are formulated with ingredients derived from nature with potent innate properties.
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Region(s)
Hong Kong
Macau
Taiwan
South East Asia
The Challenges
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Zero Yet 100 was not satisfied with the brand's Instagram representation
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Likes, follows and orders on company profile were declining
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The communication of the brand profile was not optimized
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The approaches
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Account audit and advice
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Redefine the target segment and positioning
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Establish the brand visual communication
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Tailored content & creative creations
Plan and implement a variety of sales promotion programs to increase conversions and traffic
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Daily operations and social listening
The key results
+140%
The impression increased 140%
210%
Likes, followers and Saves increased 210%
+43%
The website tap increased 43%
Some of other work
