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Case study:


Instagram revamp & growth - Zero yet 100

Anit Lau - Work Portfolio - Marketing -  Zeroyet100 social media.png



- Company Profile Audit - Competitor Research - Growth Hacking Plan & Strategy - Visual Communication Design - Content Marketing - Daily Operations - Performance evaluation and Optimization - Product shootings

Company background

Zero Yet 100 is an award-winning international skincare brand. Its physical and virtual presences across the globe including Ukraine, Macau, Taiwan, Singapore and Malaysia. The products are formulated with ingredients derived from nature with potent innate properties.



Hong Kong



South East Asia


The Challenges

  • Zero Yet 100 was not satisfied with the brand's Instagram representation

  • Likes, follows and orders on company profile were declining

  • The communication of the brand profile was not optimized

Anit Lau - Work Portfolio - Marketing -  Zeroyet100 social media.png
Anit Lau.png
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+ An increase in likes, followers, and order.
Display a vibrant brand and product image on the profile.
+ Go-to-market strategy advice
+ Testimonial and WOM 
Anit Lau - Work Portfolio - Marketing -  Zeroyet100 IG growth.png

The approaches 

  • Account audit and advice

  • Redefine the target segment and  positioning

  • Establish  the brand visual communication 

  • Tailored content & creative creations 

    Plan and implement a variety of sales promotion programs to increase conversions and traffic


  • Daily operations and social listening

The key results


The impression increased 140%


Likes, followers and Saves increased 210%


The website tap increased 43%

Some of other work

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