Market Research & Insights
- Market Research -Market Trend Insights - Industry Convention & Strategy - Competitor Analysis - Positioning, Marketing Mix, Go-to-Market Strategies - Consumer Behavior Research - Brand Differentiation & Positioning strategy - Target Segmentation - Target Audience and Buyer Persona - SWOT Analysis
Mainland China & Taiwan
A Swiss bank ranked global top 15 in broker industry access APAC, UAE, and Europe markets. Offering forex(Retails and institutions), cryptocurrency and virtual banking services.
China banned forex-related promotions.
No physical and digital promotions were allowed.
+ Clear understanding of the latest market trend and environment in China
+ Insights of the best marketing practice and promotional platforms in China
+ Identified the growth opportunities in China
Conducted market research and insights into industry conventions and competitor practices.
Outlined the appropriate target audience and buyer personas in accordance with the HQ direction.
Introduced the trending marketing platform in China to the Swiss team.
Developed detailed insights to proceed to the planning stage.