APAC Media Planning & Buying
- Media landscape research & insight - Ad placement allocation strategy - Creative & message strategy - Ad budget plan - Search Engine Advertising (PPC) - Social Media advertising (Facebook) - Display & programmatic advertising - Leading media in industry
Mainland China & Taiwan
A Swiss bank ranked global top 15 in broker industry access APAC, UAE, and Europe markets. Offering forex(Retails and institutions), cryptocurrency and virtual banking services.
Policy changes impacted lead generation and conversion advertising.
Exisiting advertsing was not cost-effective.
+ Advertised on China's main media sources
+ Increased brand recognition and customer base
Develop media plan & budget plan.
Identify the media campaign's ojectives & goals.
Recommended media buying based on ad performance, allocation, budget, etc.
Advertised in China's main and finance media.
Plan & execute PPC and social media advertising
The key results
Huge view, low CPM
One of few FX brokers to advertise in Chinese mainstream media.