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Case study:

 

APAC Media Planning & Buying

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Expertise

- Media landscape research & insight - Ad placement allocation strategy - Creative & message strategy - Ad budget plan - Search Engine Advertising (PPC) - Social Media advertising (Facebook) - Display & programmatic advertising - Leading media in industry

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Region(s)

Mainland China & Taiwan

Company background

A Swiss bank ranked global top 15 in broker industry access APAC, UAE, and Europe markets. Offering forex(Retails and institutions), cryptocurrency and virtual banking services.

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The Challenges

  • Policy changes impacted lead generation and conversion advertising.
     

  • Exisiting advertsing was not cost-effective.

Anit Lau - Work Portfolio - Marketing - Swissquote- Advertising - leading media and progra
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+ Advertised on China's main media sources
 
+ Increased brand recognition and customer base
 
 

Goals

Anit Lau - Work Portfolio - Marketing - Swissquote- iqiyi - vidoe adnative, programatic, r

The approaches 

  • Develop media plan & budget plan.
     

  • Identify the media campaign's ojectives & goals.
     

  • Recommended media buying based on ad performance, allocation, budget, etc. ​
     

  • Advertised in China's main and finance media.
     

  • Plan & execute PPC and social media advertising
     

 

The key results

Effectiveness

Huge view, low CPM

Mainstream 

One of few FX brokers to advertise in Chinese mainstream media.

Some of other work

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