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Case study:


ecommerce Marketing Plan & Strategy - sexfun

Anit Lau - Work Portfolio - sexfun marekting plan.png



- Competitors Analysis - SWOT Analysis - Strategic Positioning - Target Audience Buyer - Persona - Goals and KPIs - Budget Allocation - Channels and Tools - Action Plan - Digital Tactical Marketing Plan



Hong Kong

Company background

A local retail runs 4 physical stores and online shop.


The Challenges

  • Due to intense competition, the revenue decreased

  • Due to the pandemic, physical store performance was severely impacted

  • Due to poor SERP performance, its online store lost customers

Anit Lau - Work Portfolio - sexfun persona.png
Anit Lau.png
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+ Understand the existing market and the availability 

+ Positioning and re-positioning 

+ Discover the new opportunities
Anit Lau - Work Portfolio - sexfun marekting plan.png

The approaches 

  • Conduct competitor research and analysis 

  • Define the profitable targeting segmentation

  • Design the USP for the app based on the SWOT

  • Develop a go-to-market strategy 

    Customer retention and affiliate program advice

The key deliverables


Redefine the company targeting segmentation and positioning 


Establish the USP for future promotional uses


Discover the profitable market opportunities

Some of other work

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