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Case study:

South East Asia
Market Research & Insights

Anit Lau - Work Portfolio - Marketing - South East Asia Market Research & InsightsSocial M



- Media and Digital Audit - Market Research - Competitive Analysis - Content Gap Analysis - Content Ideas & Curation - Social Media Content Plan

Company background

S.A.M. Trade (Samtrade)  is an award-winning Singapore broker presented in South-East Asia and China.  It was founded in 2015 serving over 200,000 clients worldwide. The offerings include forex, commodities, crypto, and CFD trading. Copy-trading platform is developed. 



South East Asia - Malaysia, Indonesia, Philippines, Vietnam & Thailand


The Challenges

    • Gain market share in the competitive market.

    • Understand and analyze the market trends, competitors and customer behavior

    • Define the target segementation

    • Formulate a profitable marketing plan
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+ Comprehensive market research on South East Asia's broker industry

+ Identified and understood company's rivals

+ Understand the market

+ Information on South East Asia's traders demographics and consumer behavior
+ Data-driven evaluation for marekting plan & strategy



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The approaches 

    • Conducted market research and provided knowledge on the market's competition and trends

    • Identified the company position and the niche

    • Outlined the SWOT and positioning of the company

    • Well-established brand positioning and brand differentiation based on the results of the marketing mix

    • Data-driven assessment

The key delivables


A deep understanding of the new market, prospects, and competitors.


Position and target segmentation were defined for marketing planning.

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