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Case study:

Social Media Profile Audit & Revamp Strategy

Anit Lau - Work Portfolio - Marketing - South East Asia Market Research & InsightsSocial M



- Media and Digital Audit - Market Research - Competitive Analysis - Content Gap Analysis - Content Ideas & Curation - Social Media Content Plan

Company background

S.A.M. Trade (Samtrade)  is an award-winning Singapore broker presented in South-East Asia and China.  It was founded in 2015 serving over 200,000 clients worldwide. The offerings include forex, commodities, crypto, and CFD trading. Copy-trading platform is developed.



South East Asia - Malaysia, Indonesia, Philippines, Vietnam & Thailand


The Challenges

    • The business wanted to create a strong brand presence on LinkedIn.

    • Developed a credible LinkedIn professional profile.
Anit Lau - Work Portfolio - Marketing -  Services - Plan.png
Anit Lau.png
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  • 1239262
  • Whatsapp
  • LinkedIn
+ Established a social media framework for the brand

+ Revamped the existing company profile

+ Created an extensive content strategy


Anit Lau - Work Portfolio - Marketing -  Social Audit - 3.png

The approaches 

    • Audited the existing company profile and conducted the competitive research.

    • Identified the content gap.

    • Develop a six-month content plan, strategies, and framework.

    • Provided recommendations for efficient pillar page and topic cluster frameworks.

The key delivables


A deep understanding of the new market, prospects, and competitors.


Position and target segmentation were defined for marketing planning.

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