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WOrk:Swissquote BANK

I worked as

Marketing Manager


Working scopes

Marketing plan & strategy Brand & Customer Strategy Content marketing - creation & curation Baidu Search engine marketing - PPC(SEM) WeChat & Weibo Social Media Marketing Media Plan & Buy Email marketing





Company background

A Swiss bank ranked global top 15 in broker industry access APAC, UAE, and Europe markets. Offering forex(Retails and institutions), cryptocurrency and virtual banking services. 



+ Ensure the digital channels in China was functional and have high localization

Highly localization based on brand consistency to grow the APAC market share from China to the South-East Asia region

+ Secured brand safety and maintained high brand consistency 
+ Maintain the growth of China's lead generations through emerging marketing trends and tools

The showcases

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