top of page

WOrk:Swissquote BANK

I worked as

Marketing Manager

+

Working scopes

Marketing plan & strategy Brand & Customer Strategy Content marketing - creation & curation Baidu Search engine marketing - PPC（SEM） WeChat & Weibo Social Media Marketing Media Plan & Buy Email marketing

+

Region(s)

China

Taiwan

Company background

A Swiss bank ranked global top 15 in broker industry access APAC, UAE, and Europe markets. Offering forex(Retails and institutions), cryptocurrency and virtual banking services.

Swissquote.webp

Goals

+ Ensure the digital channels in China was functional and have high localization

​

Highly localization based on brand consistency to grow the APAC market share from China to the South-East Asia region

​

+ Secured brand safety and maintained high brand consistency 
 
+ Maintain the growth of China's lead generations through emerging marketing trends and tools

​

The showcases

bottom of page