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WOrk:LKF

Company background

S.A.M. Trade (Samtrade)  is an award-winning Singapore broker presented in South-East Asia and China. 

It was founded in 2015 serving over 200,000 clients worldwide. The offerings include forex, commodities, crypto, and CFD trading. Copy-trading platform is developed. 

I was hired as the Head of Marketing (Digital Media & Social Media) for Samtrade.

Due to the pandemic restriction, Samtrade C-management decided to cancel all offline events. My working scope mainly performed in digital marketing and social media.

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+ Working scope

Marketing plan & strategy

Brand & Customer Strategy

Communication tools utilization

Search Engine Optimization (SEO)  

Content marketing - creation & curation
Google Search engine marketing - PPC（SEM）

Facebook, Youtube & LinkedIn Social Media Marketing

Finance Media Media Plan & Buy

Online Reputation Management

Landing page design & creation

Copywriting & Translation

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+ Region

South-East Asia Region 

Goals

+ Rapid growth in market share across the world to acquire new accounts and deposits.

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Samtrade set an ambitious growth plan for market expansion. It aimed to increase the market share from South-East Asia to Latam and Europe markets. 

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+ Uplift the brand strength to establish a global broker image

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Samtrade wanted to establish a high reputation across South-East Asia in order to strengthen the brand presence. 

The showcases

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