S.A.M. Trade (Samtrade) is an award-winning Singapore broker presented in South-East Asia and China.
It was founded in 2015 serving over 200,000 clients worldwide. The offerings include forex, commodities, crypto, and CFD trading. Copy-trading platform is developed.
I was hired as the Head of Marketing (Digital Media & Social Media) for Samtrade.
Due to the pandemic restriction, Samtrade C-management decided to cancel all offline events. My working scope mainly performed in digital marketing and social media.
+ Working scope
Marketing plan & strategy
Brand & Customer Strategy
Communication tools utilization
Search Engine Optimization (SEO)
Content marketing - creation & curation
Google Search engine marketing - PPC（SEM）
Facebook, Youtube & LinkedIn Social Media Marketing
Finance Media Media Plan & Buy
Online Reputation Management
Landing page design & creation
Copywriting & Translation
South-East Asia Region
+ Rapid growth in market share across the world to acquire new accounts and deposits.
Samtrade set an ambitious growth plan for market expansion. It aimed to increase the market share from South-East Asia to Latam and Europe markets.
+ Uplift the brand strength to establish a global broker image
Samtrade wanted to establish a high reputation across South-East Asia in order to strengthen the brand presence.